The first World Migratory Bird Day took place on 8-9 April, 2006. At the time, migratory birds were receiving very negative media coverage as a result of them being falsely believed to be the main cause for the spread of Avian Influenza (H5N1) around the world. So the idea arose to use the first World Migratory Bird Day to counter some of the negative and often unbalanced publicity migratory birds were receiving at the peak of the Avian Influenza discussion.